Feed them with love
ACANA
We created a first of its kind in doggy entertainment.
‘Feed Them With Love’ is a 6-part podcast series with 2-minute stories created for ACANA.
‘Feed Them With Love’ is a 6-part podcast series with 2-minute stories created for ACANA.
Challenge
ACANA’s ‘feed them with love’ global positioning means so much more than its premium food. We knew that pet parents loved spending quality time with their pooches and, like all families, they want entertainment that’s fun for the whole pack.
Listen to the first episode
Experience
Together with doggy focus groups, an animal behaviourist and foley sound effects, we designed an innovative audio experience with squeaks, squawks and all the bells and whistles for dogs, with entertaining stories for people. Crafted in dogs’ favourite words, songs and sounds, for an acoustic journey that pets and their parents could both understand and enjoy. Each podcast episode was developed with specific responses in mind, from calming dogs in some episodes, with classical music or reggae sounds, and exciting them in others, with duck-quacks, chicken clacks and ACANA kibble being thrown in a bowl. Along the way, we authentically tied in product benefits and educated owners on the brand. All while getting dogs’ tails wagging.
Known is an exceptional agency characterised by their collaborative approach and seamless integration into our business. Smart, dedicated and agile- a pleasure to work with.
– Camilla Fanning, Marketing Executive, Pack Leader