It seems to have an experienced understanding of light and composition and an imagination that makes me think we should rather call this thing Artificial Imagination.

It’s that time of the year when our heads are spinning, and we’re obsessively surfing the internet to see what the next big wave is for digital. Forget the usual suspects – 2024 is bringing us trends that are a breath of fresh air. AI? Old news. Reels? Everyone's a filmmaker, and there’s a social media manager creating a Reel in their home for a content calendar as we speak. Without wasting any time, let’s get straight into it.

Let's dive into Threads, what they are, how they work, and what brands can look out for.

As the real world becomes increasingly difficult to live in - with divisive politics, environmental issues, failing economies and an ever increasing wealth gap.

Sentience. The final frontier. Once it’s yours, no one can take it away. For the most part, it’s been a topic abandoned by human conversation, until recently.

Everyone at the table was talking AI. I had contributed my latest opinion, compliments of TEDXVancouver. The man seated next to me was a man from Mars. Well, as close as a small-town girl like me was going to get to another planet.