Show on the road
Volkswagen
Challenge
Volkswagen wanted to create localised and relatable educational videos showcasing the various features and technologies of their vehicles.
Experience
We conceptualised, created, and produced The VW Show on the Road, 36-part content series, with the brand’s approachable, intelligent, and humorous tone at its core. The series lead is Motorsport Professional Driver and TV show presenter, Jonathan Makgotsi who takes the viewer on an entertaining journey on South African urban and rural roads, demonstrating the in’s and out’s of VW’s comfort and safety advancements.