We created a 6-part content series supported by a 6-month multi-channel, brand-love campaign.
Challenge
It was 2020. Lockdown was starting to lift. People’s financial stresses were starting to rise. Everyone had a story about changing priorities. About a new set of needs. One bank was open to listening.
Experience
‘The Difference is In You’ campaign mimicked the authentic social content style of the time.
The idea was for people to share the difference someone had made in their life. To African Bank, the special something found in every South African was worth everything.
A memorable experience with outstanding results. A competent and dedicated team of experts oozing humanity and creativity, who listened intently to what we wanted to achieve and delivered. They took time to breathe us in, as a brand, as a culture, to create something magnificent. This resulted in heartwarming, impactful videos, images and narrative that came together to embody and project all that our brand stands for.
– Eloise Biggs, Former Head of Corporate Communications at African Bank
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